Yoplait: A sweet Swapportunity

Today I was looking at my mom's magazines and then found this really ironic ad. I found this Yoplait ad in a People's magazine what the ad was trying to advertise seemed very ironic to me, especially the picture. First of all, when I first saw that I thought is this trying to badmouth yogurt because it has the same amount of sugar as Yoplait yogurt. Turns out that wasn't the case instead this ad was trying to advertise that you can eat your favorite sweets for less calories in Yoplait yogurt. (Plus, it tastes good!)

This advertisement uses the appeal of Physiological Needs because the ad says you need this yogurt to also enjoy your favorite sweets in less calories. Also, the ad says it has no high fructose corn syrup which makes this yogurt healthy all you need is to make the swap. This ad also uses the technique of Simple Solutions by making a simple swap to eating Yoplait yogurt to get the same satisfying taste in your favorite sweets.

However, even though I figured out what the advertisement was really advertising I think this ad is really ironic because wouldn't you want something healthy? Not a yogurt that is equivalent to a sugary sweet. The only difference is they are claiming that the yogurt has less calories than the actual sweet. In my overall opinion I don't think that this ad is all that great because your still eating something that contains huge amounts of sugar, but the only difference is it contains less calories.