Today I was looking at a Raley's and Bell Air food catalog when I came upon a Martinelli ad. Martinelli's is a famous brand for their good tasting apple cider I even drink this brand as well. But what really caught my attention was the words on the ad saying, "Ring in the new year with an old friend." I thought that these words really attract people's attention because it wants people to use this product to celebrate the new year. Everyone wants a cup of Martinelli's to celebrate the new year because it is a perfect drink used to celebrate. I know I drank some Martinelli's for the start of the new year.
Also, this ad also uses a basic appeal to get people's attention. The appeal they use is the Need for affiliation because if your looking for a drink to cheer for the new year pick Martinelli's. Like for some people who can't drink champagne and other alcoholic drinks. This ad also uses Physiological needs because the ad says you need this great tasting drink for the start of the new year. This ad also uses advertising techniques. In this case, this ad uses the technique Transfer/Association because it uses positive words to show you its qualities to buy this product. For example, you need Martinelli's to celebrate the new year.
Overall, this ad is very persuasive in terms of using it to help you celebrate the new year. I also used this drink to celebrate it was really delicious.
Your statements are valid, but you also need to remember to look at it as someone who's never seent he product before, as well. Now, your picture is just of a bottle, but i can imagine the advertisement. If it looks how i see it in my head, then it seems to me that it's main appeal is it's simplicity. By making the advertisement based around the fact that "of course you already drink Martinelli's", then even people who havn't drunk it will be like "I suppose it's popular then. Let's buy that"
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