Swanson Chicken Broth AD

Today I was looking through one of my mother's Women's magazines which was a Thanksgiving theme one. I came upon one of the ads which was advertising the Swanson Chicken Broth. The ad was mainly advertising that the Swanson brand is the number one ingredient in soup broth. The product also says that it is 100% natural, 99% fat free, and it has no MSG. It is the most sensational chicken broth for soup.

This ad is really trying to get people to think that they are the number one broth for any kind of chicken based soup. The ad also advertising that it will not disappoint you because it is natural and it is almost fat free for people who want to lose weight. I have seen many chicken broths because my dad is very picky on which kind he uses, and I was thinking to myself is this brand really the best? Swanson is probably a good brand of chicken broth but is it truly the best?

This type of ad uses the tactics of weasel words and plain folks. The ad uses weasel words by putting words to make the product have a positive appeal to their viewers. They guarantee these words without any explanation to people who are viewing the product. The other tactic that this ad uses is called plain folks. Plain folks is used by showing that this product is good for people like you and me. It is for people who just need a good broth to make good soup. The ad also uses the basic appeal of physiological needs because it uses the appeal that you need this product for you eating needs. It can guarantee you great tasting soup.

This probably means that Swanson's target audience is people of the middle class because they know people just want a broth that will bring out the best in their cooking, while upper class people want high quality broth. The target audience is mostly people who love to cook and they would use the best broth to do it.                              

Trying to remember from my childhood, I remember that we did used to use the Swanson Chicken broth brand. Then, how come we stopped using it? I think my dad wanted a different kind of broth but I think the broth was maybe too salty for him. Swanson is probably not the best broth but it probably is a good quality that people can use. Overall, this ad uses two kinds of tactics that can be very effective to people who want to use the best brand in their cooking.