Kobe VS Messi Commercial

While I was browsing YouTube today I found this very funny but entertaining commercial about a Turkish Airlines company. This commercial shows the famous soccer player, Messi, and L.A. Lakers's Kobe Bryant who were competing to get a boy's ball signed with their autograph.  I enjoyed watching this commercial because it was really entertaining to watch these big sport stars do outrageous things so the boy can choose their autograph. However, it ended up being a draw because the boy went for the ice cream, instead of a autograph from a famous soccer or basketball player.

By watching the commercial, I think the airlines were trying to advertise how great it is to use their airline company because even celebrities use it. This commercial uses the tactic of "Testimonial" because it is using famous sport celebrities to promote the airline company. When using this tactic, the advertisers believe they will get more people to chose to use their airlines because these famous celebrities did. The commercial also uses the need for attention because the airlines want people recognize that this airlines is the best for people. This commercial mostly attracts the attention of the upper class because they might think if this celebrity uses this airline then we should as well. Overall, they are showing that this is the best airlines and you can't beat it!

I have seen other commercials and they also use the same tactics like this commercial does. For example, in this car commercial, Blake Griffin the basketball player advertises the car by using it to go back in time to his past self. They use his to show how appealing the car is because he is the one who is using it.

This commercial also uses ways to attract you because it has the celebrities do outrageous tactics that are very appealing. In my opinion, this commercial can be very entertaining but is it really effective? I think that this commercial can be effective when it comes to the upper class audience, but for people who are in the middle class we are not appealed to commercial as much because we need to save more money. The middle class people will probably only like watching the commercial and that's about it.

Overall, I like this commercial and how it was so entertaining to watch. The commercial uses many ways to appeal to it's target audience and it really shows the need for attention. Even though the commercial only appeals to certain group of people it was overall a good commercial.